Monday, January 12, 2009

Under Seige, Ford F-150 Targets Heart of Market

Under Seige, Ford F-150 Targets Heart of Market
By Byron Pope
WardsAuto.com, Nov 18, 2008 8:32 AM

ROMEO, MI – Ford Motor Co. says its new ’09 F-150 pickup is for buyers who actually use their trucks for work, and that these customers know there is only one choice for a truck that reliably handles dirty jobs day in and day out.

“There are a lot of competitors, but really no competition,” Mark Fields, Ford president-The Americas, boldly proclaims during a recent F-150 launch event.

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Fields might see no rivals, but Ward’s data shows the Chevrolet Silverado outsold the light-duty F-150 in the ’08 model year and has a narrow edge through the first 10 months of the calendar year, so the heat is on Ford if it wants to retain its decades-long truck dominance.

The competition in the truck segment is vicious and growing more desperate as rivals scrap and claw for every buyer in this contracting sector. Through October, large pickup sales are down 26%, according to Ward’s data.

In launching its new pickup, Ford staged two days of driving in southeast Michigan, including back-to-back comparisons against rivals at its proving ground here.

The F-150 outgunned Silverado, Dodge Ram and Toyota Tundra in a series of tests designed to demonstrate towing, off-roading, hauling and durability.

Equipped with a 3-valve 5.4L SOHC V-8, the burly F-150 can tow an impressive 11,300 lbs. (5,126 kg) and haul 3,030 lbs. (1,274 kg) of cargo.


’09 Ford F-150 XLT.
Photo Gallery

By comparison, the ’09 Silverado 1500 boasts a maximum towing capacity of 10,700 lbs. (4,853 kg) and a maximum payload of 1,909 lbs. (866 kg), while the ’09 Ram 1500 has a payload rating of 1,850 lbs. (839 kg) and can tow 9,100 lbs. (4,128 kg).

A video also shows the F-150 performs admirably through the most brutal tests, including a drive down the Silver Creek test run, a strip of uneven pavement at the Ford proving ground that resembles the surface of the moon.

The test strip is so harsh, engineers are allowed to traverse it only nine times a day, to avoid damage to their internal organs. Journalists didn’t get to drive on Silver Creek.

The test runs make for dramatic footage, but in reality the average buyer is unlikely to experience anything like Silver Creek.

Related Stories
Ford Makes Up for Lost Time With F-150 Marketing
Super-Duty Buyers Downsizing to F-150s, Ford Says

The F-150’s real test is on the open road, where owners will spend most of their time. Whether on a 2-lane highway or a typically rough gravel road, the F-150 is amazingly quiet, due to a healthy dose of sound-damping materials.

The new F-150 might represent the pinnacle of Ford’s engineering expertise. Despite declining sales, the truck remains enormously important to Ford, and its refinement illustrates the auto maker’s commitment to remain the undisputed king of its corral.

The F-150 handles with confidence. The coil-spring rear suspension of the Ram feels slightly more car-like than the F-150, but only if the driver is paying close attention. Most F-150 buyers will be thankful Ford keeps the traditional leaf-spring configuration in the rear.

During the test drive, the F-150’s suspension soaks up even serious bumps on dirt roads, without jostling occupants about.

Steering provides good on-center feel, with the slightest input immediately transferring to the pavement. Ford has taken great pains to refine the ride and handling of the F-150 without sacrificing capability.

Most of our drive time was in the Lariat trim level, two steps below the top model, the new-for-’09 Platinum edition. Decked out in high-quality leather with impressive stitching, the Lariat is not the kind of vehicle found on terrain such as the Silver Creek test bed.

’09 Ford F-150 Lariat SuperCrew Vehicle type front-engine, 4-wheel drive, 5-passenger pickup
Engine 5.4L SOHC V-8; cast iron/aluminum heads
Power (SAE net) 320 hp @ 5,000 rpm
Torque 390 lb.-ft (529 Nm) @ 3,500 rpm
Compression ratio 9.8:1
Transmission 6-speed automatic
Wheelbase 157 ins. (399 cm)
Overall length 243.7 ins. (619 cm)
Overall width 78.9 ins. (200 cm)
Overall height 76.4 ins. (194 cm)
Curb weight 5,683 lbs. (2,578 kg)
Base price $39,265 (approx., pre-production model)
Fuel economy 14/18 mpg (17-13 L/100 km)
Competition Dodge Ram, Chevrolet Silverado, Toyota Tundra, Nissan Titan
Pros Cons
More fuel efficient No V-6
Upgraded interior Bland exterior
Extremely capable Diesel must wait

Still, the seats are comfortable and legroom ample. In the back seat, a 6-ft.-2-in. (188-cm) passenger reclines comfortably.

For ’09, Ford has lengthened the flow-through center console some 2 ins. (5 cm), making it large enough to swallow up two laptop computers. Plus, the interior offers 30 storage areas, including a bin on top of the instrument panel and several small cubbies.

The instrument panel also is upgraded with larger buttons and switches that are easier to reach. Overall, the layout is more intuitive than that of the outgoing model.

On the outside, little has changed, although Ford improved aerodynamics. The most noticeable change is the small “lip” on top of the tailgate, a seemingly innocuous feature the auto maker says reduces drag.

With three cab styles, four box options and seven trim levels, the ’09 F-150 boasts 35 different configurations, more than any other fullsize pickup.

Even with recently volatile fuel prices, Ford expects the volume engine to be the 5.4L V-8, which produces a respectable 320 hp and 390 lb.-ft. (529 Nm) of torque. Other powertrain offerings include a 4.6L 3-valve V-8 that churns out 292 hp and 320 lb.-ft. (434 Nm).

The 3-valve 4.6L and 5.4L V-8s are mated to a 6-speed automatic transmission, which improves fuel economy.

The base engine for the ’09 F-150, replacing the available V-6, is a 4.6L 2-valve V-8 that produces 248 hp and 294 lb.-ft. (399 Nm) of torque, paired with a 4-speed automatic.

All the engines offer a combined 1 mpg (0.4 km/L) improvement in fuel economy vs. the outgoing truck, Ford says.

On paper, the 5.4L V-8 lags the 5.7L Hemi offered in the ’09 Dodge Ram, which makes 380 hp and 404 lb.-ft. (548 Nm) torque. But Ford’s 5.4L V-8 is more than adequate for highway driving, without being noisy, even while towing a 7,500-lb. (3,402-kg) trailer.

For consumers demanding better fuel economy, Ford plans to offer an EcoBoost turbocharged, direct-injection gasoline engine in the F-150 in 2010. A planned light-duty diesel has been postponed due to tough economic conditions.

The base F-150 XL regular cab starts at $21,320, including destination and delivery charges. At the top of the range, the Platinum edition sells for $41,415, although Ford has low sales expectations for the model, given the difficult economy.

The new F-150 is Ford’s best pickup yet but faces stiff competition in an alarmingly weak market. The auto maker figures its best hope is to satisfy those who need trucks for work and for towing.

“True truckers, which are the ones driving the market right now, want true capability,” says Frank Davis, executive director-North America product development. “You can’t have a poseur, because true truckers work the vehicles and use them hard.”

The work on the F-150 will pay off if Ford can retain the truck sales crown.

Monday, January 5, 2009

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Thursday, December 18, 2008

F-150 2008 Truck of the Year

Truck of the Year
The 2008 F-150 was the best all-around truck on the road. Now, the 2009 F-150 replaced it.

That's just the way Ford rolls.

It was a tough task to improve an already great truck. But Ford (please add an "s" if you're from Michigan) managed to improve the truck's towing capability and its payload capacity despite its big V-8 being the smallest among the competition. Ford also overhauled its good interior to make it great and created more room inside the cabin. It also added innovative practical features that will assist the people who use these machines on a daily basis. Some features, such as the tailgate step and integrated trailer braking, were taken directly from the Super Duty trucks, while others such as the box step is all new.

The suite of Ford Work Solutions seals the deal for the F-150 as truck of the year.

From the simple Master Lock bed lock to keep toolboxes safe to the RFID tag reader that can be mounted in the bed to let the driver know if every tool he took to the site goes home is something that many people who need trucks will relish.

The Dodge Ram 1500 was the other true truck to make the final list. Dodge gambled and used coil springs in the rear suspension to vastly improve the truck's ride, and the interior overhaul is equally impressive.

Dodge added a true Crew Cab to its 2009 model lineup, and the RamBox is another innovation that provides lockable storage in a space that was just a fender before.

The all-new Ford Flex may be late to the large crossover party, but it's a vehicle that stands out for all of the right reasons. The polarizing boxy design wins some people over right away, while others shun it.

It seats six or seven comfortably and offers an excellent ride. Its 3.5-liter V-6 and six-speed automatic transmission also help it reach 24 mpg on the highway.

The Volkswagen Tiguan was one of the most welcome surprises in 2008. The compact SUV provides plenty of pep with its 2-liter turbocharged four-cylinder engine and an excellent ride.

The last of the finalists was the Infiniti EX35, a small luxury crossover with more punch than Hector Macho Camacho.

Infiniti has managed to combine sporty performance with an array of technology, including the single best backup camera ever made: the around view monitor.

Something for everyone
Finding the best of the best in 2008 was a daunting task, in part because of the continued improved quality and fragmentation of the market. There's a lot to choose from nowadays. Luxury and compact now go together as well as turbochargers and four-cylinders. Cars and trucks offer more creature comforts than many homes, and there's little these vehicles cannot do.

There seems to be a car or truck or crossover for nearly everyone. No matter what you want, or what you need.

Scott Burgess can be reached at (313) 223-3217 or sburgess@detnews.com.

Monday, November 10, 2008

Hyundai Sees Higher Than Expected V-8 Demand for Genesis

Hyundai Sees Higher Than Expected V-8 Demand for Genesis
By Tom Murphy
WardsAuto.com, Nov 5, 2008 11:22 AM

LAS VEGAS – With gasoline prices topping $4 a gallon in many parts of the country this summer, seemingly the last thing America needed was another V-8.
But Hyundai Motor America bucked the trend by launching its first V-8 in its first near-luxury rear-wheel-drive car, the Genesis sedan, in September, three months after the vehicle arrived first with a 3.8L V-6.
The gamble appears to have paid off, as John Krafcik, vice president-product development and strategic planning, tells Ward’s that demand for Genesis V-8s “has been 'eye-poppingly’ surprising.”
Hyundai anticipated a 20% V-8 sales mix, “but indications from free-market demand seem to be more like 30% to 40% V-8. That’s where the interest is now,” Krafcik says in an interview here at the Specialty Equipment Market Assn. show.
When a new product launches, the buzz tends to spark a sales mix that is richer than the long-term, “steady-state mix,” Krafcik says, adding that many dealers still have yet to receive their first V-8 Genesis. “It’s early. We have to figure out how much of this is typical.”
But the early adopters appear to want the Genesis with all the bells and whistles.
“A lot of people were waiting for the V-8, because that’s what a lot of buff magazines have been driving and there has been a lot of positive coverage on the V-8,” Krafcik says. “People seem to want the most fully equipped car.”

Cylinder deactivation employed on supercharged V-8 in Hyundai’s RK Sport Genesis sedan concept at SEMA show.
So far, the V-8 “tech package” carries the highest mix, between 30% and 40%, based on how consumers are ordering their vehicles. “That’s a $42,000 car – the most-expensive Hyundai,” he says.
The V-8 carries a $2,000 premium over a comparably equipped V-6, and that package includes beefier brakes, better leather and other trim upgrades.
Hyundai has sold more than 4,000 Genesis sedans since June, and the auto maker should hit its target of about 6,000 deliveries this year, Krafcik says.
The Genesis coupe, offering a V-6 and turbocharged 4-cyl., arrives in March or April. Hyundai still hopes to sell about 20,000 Genesis sedans and 20,000 Genesis coupes in 2009.
The Tau 4.6L DOHC V-8 produces 375 hp and is reasonably economical, rated at 17/25 mpg (13.8-9.4 L/100 km) in city/highway driving.

That engine might become more efficient in the coming years as Hyundai considers adding cylinder deactivation and direct gasoline injection, Krafcik says.
Here at SEMA, Hyundai unveils the RKSport Genesis sedan concept, powered by a supercharged version of the Tau that produces 460 hp and employs cylinder deactivation.
Despite the prodigious thrust, Hyundai says the boosted V-8 in the concept achieves 18/27 mpg (13-8.7 L/100 km), which is identical to the normally aspirated 3.8L V-6 in the Genesis.
It’s too early to say when this cylinder-deactivation technology will find its way onto the production Tau V-8, says John Juriga, director-powertrain at the Hyundai-Kia America Technical Center in Superior Township, MI.
But when it arrives, Juriga suggests the production engine also could employ DGI and will achieve the same 18/27 mpg as the concept.
“We have direct-injection development work ongoing right now and cylinder-deactivation work ongoing right now,” he says. “Whether they’re coming together or not, we’re not saying. But the potential is definitely there.”

Hyundai’s system has a clutch that allows the supercharger to be deactivated at idle and during steady-state driving in 4-cyl. mode, further enhancing fuel economy. Juriga says the supercharger would be activated at about 1,200 rpm, up until about 3,000 rpm.
His preference is for cylinder deactivation and DGI to be standard on the Tau, rather than a special version of the engine, to streamline manufacturing.
As for a supercharged version of the Tau in production form, Juriga is less committal, particularly with wildly fluctuating fuel prices. “Right now the cost of fuel has dropped, but it’s expected to go back up,” he says. “Will we do it? It’s not going to be my call.”
Krafcik also says cylinder deactivation could be a possible addition to the V-6 in the future.
Advanced powertrains figure prominently in Hyundai’s plans to meet the U.S. corporate average fuel economy mandate of 35 mpg (6.7 L/100 km) in 2015 – five years earlier than required.
Even if V-8 Genesis sales remain strong, Krafcik says he is confident Hyundai’s CAFE average will not be negatively impacted, meaning the auto maker still should be able to hit the target by 2015.
“Our powertrain plan to 2015 and beyond is an amazing thing, with a much higher mix of 4-cyl. engines,” he says.
Some of those launches next fall include a face-lifted Santa Fe cross/utility vehicle, in which a 4-cyl. engine replaces the current V-6 as standard, and next-generation Tucson CUV, which will be available only with 4-cyl. power after offering an optional V-6 in the current model, Krafcik says.
Also on the horizon within three years is a new 1.6L I-4 in a front-wheel-drive sporty coupe that slots in below the Genesis 2-door, he says, adding that a turbocharged variant and DGI are possible additions for the diminutive engine.
In addition to the RK Sport Genesis concept, Hyundai unveils at SEMA its Rhys Millen Racing version of the Genesis Coupe, powered by a turbocharged 2.0L I-4 and sporting numerous upgrades, such as an 8-point roll cage and carbon-fiber body kit and wing.
tmurphy@wardsauto.com

Friday, October 24, 2008

Colorado River Ford Receives 2008 Best of Kingman Award

Press Release

FOR IMMEDIATE RELEASE

Colorado River Ford Lincoln Mercury Of Kingman Receives 2008 Best of Kingman Award

U.S. Local Business Association’s Award Plaque Honors the Achievement

WASHINGTON D.C., October 24, 2008 -- Colorado River Ford Lincoln Mercury Of Kingman has been selected for the 2008 Best of Kingman Award in the Auto Repair category by the U.S. Local Business Association (USLBA).

The USLBA "Best of Local Business" Award Program recognizes outstanding local businesses throughout the country. Each year, the USLBA identifies companies that they believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and community.

Various sources of information were gathered and analyzed to choose the winners in each category. The 2008 USLBA Award Program focused on quality, not quantity. Winners are determined based on the information gathered both internally by the USLBA and data provided by third parties.

About U.S. Local Business Association (USLBA)

U.S. Local Business Association (USLBA) is a Washington D.C. based organization funded by local businesses operating in towns, large and small, across America. The purpose of USLBA is to promote local business through public relations, marketing and advertising.

The USLBA was established to recognize the best of local businesses in their community. Our organization works exclusively with local business owners, trade groups, professional associations, chambers of commerce and other business advertising and marketing groups. Our mission is to be an advocate for small and medium size businesses and business entrepreneurs across America.

SOURCE: U.S. Local Business Association

CONTACT:
U.S. Local Business Association
Email: PublicRelations@USLBA.net
URL: http://www.USLBA.net

###

Wednesday, October 22, 2008

2009 Ford F-150 Pickup Truck

First Drive: 2009 Ford F-150 Pickup Truck
Monday October 20, 2008

I headed north last week to spend a couple of days driving the new F-150 at Ford's Michigan Proving Ground, not too far from Detroit. Ford set up four varied courses, and each was designed to test different systems and components. And it wasn't all F-150's -- Tundra trucks, Silverados and Rams were put into the mix for one-on-one comparisons. Ford designed the routes, so it won't be a surprise to hear that the F-150 did well in every category, but the tests were fair, and a few of the other trucks had issues that surprised me.


My first drive in the newly designed F-150 truck took place during a couple of days at Ford's Michigan Proving Ground, a test facility with over 100 miles of road spread out on about 3,880 acres.

Ford set up four different tracks to test the F-150's capabilities, and brought in 2009 Silverado, Tundra and Ram trucks for drive comparisons.

A few of the test courses simulate exaggerated conditions that probably do not represent roads you'll encounter every day.

Tests with a 700 Pound Load
The load course was set up with orange cones that took drivers through curves, straightaways, a short slalum and a quick lane-change maneuver -- all designed to let us experience what it might be like to handle a loaded truck in a panic situation.

The F-150 handled the course better than the other brands, with minimal body roll and less push in the corners. Don't get me wrong, you could make it push by driving at higher speeds, but the object was to compare all of the trucks under similar conditions, and the F-150 excelled.

The Ram displayed a lot of body roll during the drive, and on quick direction changes it felt loose and unstable. It took excessive steering corrections to maneuver the truck, taking away any confidence I had of of being in control.

Body roll was an issue with the Tundra, too, but the Silverado performed well in that department.

The Tundra and Silverado both had a tendency to slide on faster tight turns. Excessive slide wasn't an issue with the Ram.

All of the trucks were available with each model's standard tires and with optional (18" or 20") tires -- they all performed better when equipped with the tire upgrade.

Suspension and Vibration
A section of road with large, rock-like bumps of various heights gave suspension systems a workout. A washboard segment (similar to the strips you hit if you wander off the pavement of some roads) revealed vibrations (and how those vibrations affect noise levels).

Remember that when vibrations are strong enough to pass into the cab cause squeaks and rattles and will eventually create fatigue in bushings and frame joints.

· The F-150 truck crossed the bumps with a good bit of bounce and shake, but stayed straight on the road. The washboard area created rattles in the dash and other components, but the noise wasn't excessive.

· The Silverado stayed straight over the bumps, but with harsh jarring. The cab was noisy and a rear door rattled. Cab noise increased during the washboard test, and was accompanied by a great deal of dash vibration.

· The Dodge Ram's rear end bounced and moved sideways. The washboard track produced minimal noise and interior vibrations.

· The Tundra traveled in a straight path, but was the only vehicle that transmitted bounce through the steering and the rear of the truck. The washboard drive produced a lot of vibration and noise inside the truck, and the hood shook.



Frame Differences

· The Ram and Tundra frames are C-shaped, (when viewed from the rear) a setup that allows more flex.

· The F-150 and Silverado have rigid frames that are fully boxed to the rear of the truck.

A suspension system works best when the frame is rigid enough to hold the components in place. The Ram and Tundra's frame-flex kept their suspension systems from compressing to absorb the bumps. Driving behind them on the track, I watched both trucks bounce off the road, their beds and rear frames shaking violently.

Ford designed the F-150 with a stiff frame to provide support, but its suspension is flexible enough to absorb most bumps, even when the truck isn't carrying cargo to help hold down its rear end.

Towing Abilities
For this test, the trucks were hooked to trailers that weighed 7,000 pounds (the Ram's limit is 7,300 pounds). Curves and uphill/downhill grades provided a good feel for each truck's power, handling and transmission performance.

The F-150's tow-package comes with a built-in trailer brake control (integrated into the truck's stability control system), 7-pin trailer wiring plug, transmission tow mode, a rear vision camera and tow mirrors.

Going uphill, the F-150's 6-speed transmission and tow-mode setting let the truck pull the trailer up a long grade without excessive gear shifts. The 4.6L engine had more than enough power to handle the trailer.

On a downhill grade, lightly applying the brake downshifted the transmission, slowing the truck without excessive brake use. Below about 2,800 rpm, another touch of the brakes shifted it down one more gear.

The F-150's stability control system kept the trailer from pushing the truck when it entered a curve.

This demo was definitely designed to showcase the F-150's towing abilities. The Tundra and Silverado performed well, but the wide spacing of the gear ratios in the Ram's 5-speed automatic hurt its chances of competing with the other trucks. The Silverado had a 4-speed automatic -- a 6-speed would have been better matched to the group.

Off-Road Driving
Ford trucks were alone on the off-road track; all were equipped with shift-on-the-fly 4WD HI range.

· In LO range (a lower gear ratio than most 4WD trucks), shift the transmission into first gear and you enter what Ford calls a crawl speed, where the truck uses the engine and gearing to hold itself back in a similar way as hill descent on other vehicles (but without using the anti-lock brake system).

· Pull out on the transfer cases shift knob to electronically lock the rear differential (can be done while moving).

· A button on the dash turns off traction control; hold the button down to turn off the stability control system for more versatility off-road (it turns itself back on if you exceed 35mph).

I had a chance to test all of the systems -- they worked flawlessly. I got stuck in a mud pit at one point, but that was my fault, not the truck's.

Bottom Line
I always try to look carefully at comparison set-ups, to determine if they are weighted towards a particular brand. And while Ford wanted its trucks to excel, the tests in Michigan seemed pretty level, with (mostly) evenly matched equipment.

The F-150's enhanced abilities are a good indication that Ford is intent on keeping its best selling truck ranking.











http://trucks.about.com/od/2007fordtrucks/a/2009_ford_f50.htm?nl=1

Monday, October 20, 2008

Ford's Domestic Brand Quality = Toyota and Honda

In the News…

FORD’S DOMESTIC BRAND QUALITY IN STATISTICAL DEAD HEAT WITH TOYOTA AND HONDA FOR 2008 MODEL YEAR

Ford Motor Company’s surging domestic quality is now equal to the best in the industry for the 2008 model year, according to the latest U.S. Global Quality Research System (GQRS) study.
Ford, Lincoln and Mercury vehicles collectively reduced “things gone wrong” (TGW) by 7.7 percent compared to last year and are now statistically equivalent with Honda (including Acura) and Toyota (including Lexus and Scion) atop the list of seven major automakers in the survey.
From 2004 to 2008, Ford, Lincoln and Mercury vehicle quality, as measured by a reduction in TGW, has improved by 33 percent.
”This is One Ford at its best. It's taken thousands of people continuously working together with laser-like focus every day to boost vehicle quality for our customers to the top of the pack,” said Bennie Fowler, Ford group vice president, Global Quality. “But this is a never-ending journey. The goal now is to distance ourselves from our top competitors. We want to be the sole quality leader."
The 2008-launched Ford F-Series Super Duty and the Lincoln Mark LT ranked first in their respective segments in both TGW and customer satisfaction. Ford Mustang GT 500 topped the sports car category in TGW.
Overall, 18 of 24 Ford, Lincoln and Mercury vehicles recorded TGW improvements. Ford's newly launched Focus improved significantly in TGW and customer satisfaction, now equaling the Toyota Corolla in both categories. The Ford Fusion and Mercury Milan are significantly better in TGW than the Toyota Camry, which they tied in customer satisfaction.
"We are consistently delivering improved quality by following standardized, disciplined processes throughout Ford," said Fowler. "This is particularly impressive considering the difficult challenges we've had to overcome."
Ford also ranked best in class for TGW performance in the functional areas of Vehicle Engineering and Electrical among major manufacturers. Ford, Lincoln and Mercury vehicles averaged 1,287 TGW per 1,000 vehicles, a reduction of 108 versus a year ago. Customer satisfaction with the company's vehicles reached its highest level ever, improving one point to 77 percent.
The 2008 model-year GQRS survey, conducted for Ford by RDA Group of Bloomfield Hills, Mich., solicits feedback on vehicle trouble and customer satisfaction from owners of all major makes and models after three months in service.